Not so long ago, people linked headshots with movie stars, models, and other celebrities. However, a headshot is now commonly used for business marketing as well.

If you own, run, or sell for a business, people associate your face with that business. That’s why it is so important that you have a high-quality, professional headshot. Using your phone, tablet or camera to take a photo just won't cut it.

If you’re a business owner, entrepreneur, or professional, here are some the main reasons for letting me create a business portrait for your needs.

This Gives Your Business a Personal Touch

By having a professional portrait on your “about us” page, you can give your business a personal touch. Let’s face it. Most people want to see a photo of the person with whom they’re doing business.  When you include a portrait on your website, email, social media, or business card, your business becomes more personal, making it look more human.

It Enhances Your Biography Page

Because your biography or “about” page usually gets the most traffic, it’s critical that it includes headshots of all your professional staff. When people log on to a biography (bio) page, they want to connect your service with a face and not just read a narrative about the person running the company. Furthermore, adding a headshot to a biography gives the page more professionalism, and it makes your business appear much more customer oriented.

It Makes Your Website Look More Professional

When your website has more consistent images, it looks more professional. Consider that having more than one headshot can be distracting, but when you use the same one for all your social media pages, website, email attachment, & business card, it gives your clients the message that you’re a professional. When there are several different photos of you across all your media outlets, your business can appear disjointed, which can be a turnoff for potential customers.

They Make Useful Marketing and Branding Collateral 

Branding is much more than just a catchy logo or tagline. It’s also an emotional tie that you make with your customers. In other words, your face is your company brand. Business owners use marketing collateral to talk about pertinent information, regarding their merchandise and services. Your headshot is a significant part of your marketing collateral.